Two Lucas, two huge victories! 🌊🏆 In Newport Beach, California, Lucas Chumbo was crowned as the best big wave surfer of the season, while Lucas Fink took home the award for best wave with an alternative board.

The doors open for Surf Expo Orlando, one of the most important global stages for surf and lifestyle brands.

Joel De Castro, a rider for Amerika SB, achieved a historic second place for Argentina at the World Kardio, one of the most important street culture events in the world.

Luca Ledebur, who many know as Kumpa, has been featured in a video on the iconic Thrasher Magazine. His video, “Kumpart” Tree Part, is a testament to the talent and dedication that have led him to the elite of skateboarding.

Amerika proudly announces the return of Joel de Castro to its rider team, reaffirming its commitment to emerging talent in Argentine skateboarding with an official contract.

PRINCE took an active role in one of the most important events on the padel calendar: the Buenos Aires Premier Padel P1 by Visa—an event that brought together thousands of fans and reinforced the sport’s growing popularity in the region.

Facundo, a rising star in Argentine surfing, embodies the values that Mormaii stands for: a passion for the ocean and an active lifestyle in harmony with nature.

The renowned sports brand is making its comeback in Argentina with a bold move in the world of padel: Nicolás Egea, a young talent from Córdoba and A1 league player, is now the new ambassador of Prince in the country.

Prince, the historic padel racket brand, is reinforcing its return to Argentina through a strategic partnership with Paddle Zone, one of the largest indoor padel complexes of the country.

US BRANDS proudly announces the opening of the first exclusive Mormaii store in Argentina, located at Avenida del Olimpo 657, Store 68, Pinamar Norte

This initiative was carried out to ensure a safe summer at the main beach resorts of Pinamar, Cariló, Ostende, and Valeria del Mar.

Gianni de Gennaro, an international skateboarding icon, has joined the official Vision Street Wear Team.

It was an incredible honor to come together with Morongo, the visionary founder of MORMAII, to celebrate 45 years of unparalleled success and rich history in Garopaba, Brazil. This milestone marks not just the growth of a brand, but a legacy of passion, innovation, and

The collections of Mormaii, Airwalk, and Vision Street Wear were showcased with the help of some of today’s most prominent skaters. Lelé Cristóbal and the team from Café San Juan, one of Buenos Aires’ finest restaurants, were in charge of the gastronomy. With a unique

This achievement is the result of the “1 Pair = 1 Tree” campaign launched by the brand this year, which involves donating a tree for every pair of sneakers made with recycled materials sold.     Amerika SB, one of the brands under US Brands, has