The collections of Mormaii, Airwalk, and Vision Street Wear were showcased with the help of some of today’s most prominent skaters. Lelé Cristóbal and the team from Café San Juan, one of Buenos Aires’ finest restaurants, were in charge of the gastronomy.
With a unique and disruptive event, US Brands inaugurated its new offices in Buenos Aires and unveiled the latest collections from some of its iconic brands, including Mormaii, Airwalk, and Vision Street Wear.
The event took place in the new office space, which is now fully operational. It features work areas, a section with a stage and instruments to foster creativity, a third floor with meeting rooms, and displays showcasing the best products from all the brands under US Brands.
On this special afternoon, the courtyard of the brand-new offices was transformed into a skatepark where top athletes performed an exhibition for the attendees. The Airwalk team, led by team manager Rubén Ferrari and represented by very young skaters, proved their skills and demonstrated the performance of the sneakers with a series of tricks.
Vision Street Wear also had its moment in the spotlight with two legends of Argentine skateboarding: Gianni de Gennaro, recognized by the American magazine Thrasher and known for pushing the sport to unimaginable heights with his famous “skate guitar” and “skate stick,” and Viru Castro, a skateboarding icon of the ’80s.
The event also featured a live DJ and was attended by representatives of some of US Brands’ most important clients from across the country, including Dabra, Moov, Cristóbal Colón, and Indonesia, among others. The evening was crowned with an exceptional culinary experience curated by Lelé Cristóbal, the chef behind Café San Juan, one of Buenos Aires’ top restaurants.
With performances by both current skaters and legends, exquisite flavors, and an unbeatable atmosphere, US Brand’s new home in Buenos Aires opened its doors, marking a stronger presence for its brands in the Argentine market.