This initiative was carried out to ensure a safe summer at the main beach resorts of Pinamar, Cariló, Ostende, and Valeria del Mar.
Mormaii, the Brazilian outdoor sports brand, made its presence felt at some of the most important beaches along the Argentine coast with actions that reinforce its commitment to safety and summer enjoyment.
As part of a brand visibility campaign, Mormaii revamped several lifeguard stations across the beaches of Cariló, Pinamar, Ostende, and Valeria del Mar. Most of these stations now display the brand’s distinctive branding, increasing visibility in strategic locations and reaffirming its role as a key player in beach lifestyle culture.
In addition, Mormaii outfitted 150 lifeguards in these locations with the full technical gear they use while on duty, including t-shirts, hats, fanny packs, sneakers, and high-performance sunglasses designed to enhance their surveillance and rescue tasks on the beach.
As part of this same initiative, carried out in collaboration with the Municipality of Pinamar, the brand also updated and installed new safety and precautionary signage at each beach resort to ensure the dissemination of essential information for tourists’ well-being.
This initiative is driven by Mormaii with the goal of enhancing brand experience, fostering a stronger connection with the public, and promoting safety in these key coastal destinations.