The renowned sports brand is making its comeback in Argentina with a bold move in the world of padel: Nicolás Egea, a young talent from Córdoba and A1 league player, is now the new ambassador of Prince in the country.
Prince, the iconic international brand that has shaped generations in tennis and sports, officially announces its return to Argentina with a strategic focus on padel. And it’s not coming back alone. Alongside Nicolás Egea, one of the most promising emerging talents in the country, the brand seeks to reconnect with a sports community that continues to grow.
Egea, born in Córdoba and currently competing in the demanding A1 Padel league, has signed an agreement to become the new face of Prince in Argentina. With an explosive playing style, refined technique, and a winning mindset, the young athlete embodies the brand’s core values: evolution, high performance, and passion for sport.
“Prince is not just coming back — it’s returning with purpose. We want to be an active part of the development of padel in the region, support players with potential, and offer top-quality equipment,” said representatives from the brand’s regional leadership.
With this move, Prince takes a solid step forward in its expansion strategy in Argentina. In the coming months, the launch of new padel rackets, accessories, and high-performance apparel is expected — all specifically designed for the sport — along with joint initiatives with Egea aimed at inspiring young athletes across the country.
Nicolás Egea’s journey is just beginning, but his energy, talent, and commitment have already made him a rising figure to watch closely. And now, with Prince by his side, his game is set to reach even greater heights.